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Dahlia El-Manstrly. Professor of Marketing and Digital Wellbeing, Newcastle Business School, UK. BSc (First Class Honours), MSc (Huddersfield University), MRes, AHEA, PhD (University of Glasgow).

Dahlia El-Manstrly is a Professor of Marketing and Digital Wellbeing at Newcastle Business School, UK, and currently holds the prestigious Vice-Chancellor Fellowship Award. Prior to this role, she served as Research Director and Associate Professor at Sheffield University Management School, and was Co-Director of the Centre for Service Excellence and a Lecturer in Marketing at the University of Edinburgh.

Her research expertise lies in services marketing, and she has published extensively in leading international journals including the Journal of Retailing,��Journal of Service Research,��Tourism Management,��European Journal of Marketing,��Journal of Business Research,��Journal of Marketing Management,��Journal of Service Management, and International Marketing Review.

Prof. El-Manstrly serves on the editorial boards of several top-tier journals such as the International Marketing Review,��Journal of Services Marketing, and Journal of Service Theory and Practice. Her work is regularly presented at major academic conferences across the globe. She has received multiple accolades for both her research and teaching, including the Research Excellence Award at the University of Sheffield and the “Highly Recommended Paper” Award at the AMA SERVSIG Conference in 2014. During her time at the University of Edinburgh, she earned three Teaching Excellence Awards for Best Feedback, Overall Course Satisfaction, and Inspirational Teaching.