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Prabash joined 51���� in 2015 after completing his PhD from University of Otago, New Zealand. He has been in higher education since 2006 and have a truly international exposure by working in countries such as USA, Sri Lanka, and New Zealand.

Prabash is the programme leader for BA (Hons) Business with Marketing Management programme at the Newcastle Business School. He teaches in various undergraduate and postgraduate modules covering areas of consumer behaviour, marketing communications, and relationship marketing

He is a realist and a constructivist. He is interested in understanding the various ways in which people make sense of their lives through consumption. Primarily his research covers areas of consumer culture theory such as family identity and socio-cultural aspects of consumption. His current projects also expands into areas of tourism research that investigate health tourism and place-bonding and student experience and employability in higher education. Prabash is an interpretevist with expertise in ethnography and netnography. He also has expertise in host of other qualitative research methods such as semi-structured interview, observations, focus groups, and various elicitation methods.

Prabash takes immense pride in his teaching and public engagement activities. He is a traditionalist who believes education is a transformative experience coalesced with disciplinary understanding, character development, and personal maturity. Prabash is interested in supervising doctoral students in the areas of consumer behaviour and consumer culture theory.