Dr Ahmed Geebren

Assistant Professor

Department: Newcastle Business School

Dr Ahmed Geebren is a Lecturer in Digital Marketing. Prior to joining Newcastle Business School in September 2021, Ahmed worked as a part-time teaching assistant in Digital Marketing at Huddersfield Business School, where he awarded a PhD in marketing. He also has experience in leading modules and supervising dissertations/ work-based projects in Marketing at undergraduate and postgraduate levels. In addition, he holds an MBA, a PGCert in Research Methods, a Diploma in Bank Management and a BSc in Accounting. His research is highly interdisciplinary and uses a range of quantitative research methods. His research lies in the fields of online consumer behaviour and its sub-disciplinary area: online trust, data analytics, social media influence, the interaction of digital marketing and artificial intelligence.

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Key Publications

Antecedents of Trust in Mobile Banking Do They Differ across Gender, Customer Experience and Frequency of Use?, Geebren, A., Jabbar, A. 26 May 2025, In: Information Systems Management
Investigating individual privacy within CBDC: A privacy calculus perspective, Jabbar, A., Geebren, A., Hussain, Z., Dani, S., Ul-Durar, S. 1 Jan 2023, In: Research in International Business and Finance
Examining the role of consumer satisfaction within mobile eco-systems: Evidence from mobile banking services, Geebren, A., Jabbar, A., Luo, M. 1 Jan 2021, In: Computers in Human Behavior
Factors That Influence Customer Trust and Satisfaction in Mobile Banking: A Problematization Approach, Geebren, A., Jabbar, A. 1 Jul 2021, In: International Journal of e-Business Research

PGR Supervision

Ajay Triparnapalli The Impact of Traditional vs AI-Enabled Content Marketing on the Business Performance of SMEs in the Professional Services Sector, England Start Date: 01/10/2025