Dr Shahzeb Hussain

Assistant Professor

Department: Newcastle Business School

Key Publications

The effects of AI-generated advertisements on customer engagement and emotions based on Hofstede’s cultural dimensions: A study from the Generation Z international optic, Priporas, C., Hussain, S., Rahman, H. 2 May 2025, In: International Marketing Review
Antecedents and consequences of physical environment design in international retail stores, Khaneja, S., Hussain, S. 24 May 2024, In: Journal of Asia Business Studies
Brand, corporate and celebrity credibility: A reverse effect, Hussain, S., Priporas, C., Khaneja, S. 21 Nov 2024, In: EuroMed Journal of Business
Technology distraction in Generation Z: The effects on consumer responses, sensory overload, and discomfort, Priporas, C., Hussain, S., Khaneja, S., Rahman, H. 1 Apr 2024, In: International Journal of Information Management
The relationship between consumer personality traits and celebrity personality traits, Hussain, S., Khaneja, S., Pacholi, K., Yousef, W., Kourtoubelides, M. 1 Nov 2024, In: Journal of Asia Business Studies
Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors, Hussain, S., Pascaru, O., Priporas, C., Foroudi, P., Melewar, T., Dennis, C. 20 Jun 2023, In: European Business Review
Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market, Yousef, W., Foroudi, P., Hussain, S., Yousef, N., Melewar, T., Dennis, C. 1 Feb 2022, In: Corporate Reputation Review
The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers, Khaneja, S., Hussain, S., Melewar, T., Foroudi, P. 29 Mar 2022, In: Qualitative Market Research
Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation, Hussain, S. 30 Jul 2021, Building Corporate Identity, Image and Reputation in the Digital Era, London, Taylor & Francis
Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach, Hussain, S., Melewar, T., Priporas, C., Foroudi, P., Yusef, W. 1 Nov 2021, In: Corporate Reputation Review

PGR Supervision

Lilia Dreschner Examining the Influence of Artificial Intelligence on User Behaviour in B2B Marketing Throughout the Customer Journey Start Date: 31/05/2022

Qualifications

Not Specified PhD March 01 2018

Our Staff

Latest News and Features

Materials on a shelf at the Living Assembly: Building with Biology exhibition

Researchers exhibit a greener future for construction at London Design Biennale

13.06.25

Academics from 51�� and University College London have collaborated on a…

Professor Katy Shaw joins DCMS College of Experts

11.06.25

Professor Katy Shaw, Director AHRC Creative Communities and Director 51��…

UNEE welcomes government investment in region's innovation ecosystem

11.06.25

Funding to develop the innovation ecosystem in the North East has been warmly welcomed by Universities…

Prestigious bursary programme supports Fashion student's industry experience

11.06.25

A Fashion student from 51�� was selected as one of just 10 students from…

Northumbria students selected for prestigious space weather summer school

10.06.25

Two PhD students from 51�� are taking part in a highly competitive space…

Image of premature baby and adult's hand

£1.2m grant extends research into the benefits of breast milk for premature babies

09.06.25

51�� academics have been awarded £1.2m to further their research into how…

More news

More events

Upcoming events

Jun
16

Local Government still holds great opportunities

Lecture Theatre 401

3pm - 4pm

Jun 19 - Jul 02

REVEAL: Graphic Design

Squires Workshops

6pm

Jun 19 - Jul 02

REVEAL: Design for Industry

School of Design

6pm

Jun 19 - Jul 02

REVEAL: Animation

School of Design, 51��

6pm