Anders is a Senior Lecturer in Marketing and the Faculty Lead Study Abroad for the Faculty of Business and Law. Prior to joining Newcastle Business School, he worked as teaching fellow in Marketing at Newcastle University Business School, Newcastle University. Anders completed his PhD, titled “Consumer Evaluations of Selected Multi-Product Food Bundles” at Ulster University in 2012. He also holds a Ph.Lic. in Marketing from Umeå University and he is a Fellow of the Higher Education Academy.
Anders' primary research interests are consumer decision making, food choice, intercultural studies and technology adoption. Anders' methodological preferences include both qualitative and quantitative research methods, with a focus on the latter.
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